Blog Entry 1 "Hype"

Advertisements are paid announcements for selling goods and play a big role in marketing in today’s society. They can be seen and heard just about everywhere you go.   According to the article “Hype”, by Kalle Lasn, “every day an estimated 12 billion display ads, 3 million radio commercials, and more than 200, 000 TV commercials” are  being seen and heard in North America. The main purpose of these ads is for companies to sell their products and build their clientele. These ads are placed all over the world.

            Nowadays ads can be seen not only on buses but also trains, cars, and trucks. Lasn said “no longer are ads confined to the usual places: buses, billboards, stadiums.” If you’re taking the subway to work or school, you will see hundreds of ads along your ride. I think advertisements add color to the train. Before I got my car I was on the taking the subway every day to work and school. In the train, I sometimes find myself mesmerized by some of the ads, mostly the art works.

            Advertisements are promotions for a company that is for the general public use.  Ads can be seen while watching your favorite shows and movies on TV or online. Even YouTube plays ads before they play your video, which I personally hate. Ads can be annoying at times, especially while listening to the radio. Every time I listen to the radio and it go on commercial, I switch the station to see what else is playing.